Doggie Advertising: Manipulating You and Your Pet

Now I’ve heard it all…

In an attempt to influence dog owners Purina, the makers of Beneful, have embedded high frequency sounds into their latest commercial.  The idea is if your pet sits up and pays attention maybe you will too and go buy this dog food.

Having been in the ad business as a food photographer for 25 years it never ceases to amaze me the lengths advertisers will go in order to persuade you to purchase their products.  The buyer must always beware!

In my opinion it is better to be educated than manipulated when it comes to something as important as your dog’s food.  Beneful is loaded with corn (not easily digested by dogs) and flavor enhancers, and very little real meat protein (dogs are primarily carnivores). I would never recommend feeding it.  A list of the foods I do recommend is included in my Bulldog Health System.

Here’s the ad in question:


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